The Doorstop. The blog where Ads collide with design.

May 21, 2010 by Raechelle Dias

The Oscars of the Internet

Over the past few weeks we’ve been following the Webby nominations closely on our Facebook page. For those unfamiliar with the Webby’s, they’re the Oscars of the Internet celebrating: websites, online videos and films, and interactive advertising.  With nearly 70 categories no online medium goes unnoticed. The awards range from best functionality, and aestheticism, to

more...
CATEGORY: WEB 
LEAVE A COMMENT | 0 COMMENTS

April 21, 2010 by Raechelle Dias

Democratizing the Message and the Medium

In 2007 Texas-based WorldBlu published their first WorldBlu List of Most Democratic Workplaces ™. In their fourth year, the awards celebrate visionary companies successfully practicing organizational democracy.


It seems democracy in the workplace is internationally capturing the imagination with recipient organizations

more...
CATEGORY: WEB 
LEAVE A COMMENT | 0 COMMENTS

November 17, 2009 by Jordan Jocius

It's your first time betting on race horses. How do you bet? Most of us bet on the horse names, and don't care about anything else. Which horse will win? The Loving Wife, The Favourite Daughter, The Gnarly Nephew, The Spoiled Daughter, or The Las Vegas Hotel Concierge?

There is a Visit Las Vegas commercial now airing called The

more...
CATEGORY: BRANDING ADVERTISING 
LEAVE A COMMENT | 0 COMMENTS

February 17, 2009 by Jordan Jocius

090217

What do advertising agency DDB Canada, Canadian Tire Bank and Kruger SpongeTowels have in common? No, it's not a crafty campaign to clean up the financial crisis. Each brand is using a bubble suit man as their brand icon. See for yourself:

DDB Canada
Canadian Tire

more...
CATEGORY: BRANDING ADVERTISING 
LEAVE A COMMENT | 1 COMMENTS

February 13, 2009 by Jordan Jocius

090126

Stories have a beginning and an end. This simple truth is rather depressing, which is why we humans created the sequel. The trilogy. Before the beginning we even have a prequel. As humans we like to deny the inevitable. The end.

Enter the adaptation. This is where stories get recycled into new stories and are born again. Resurrected.

This is where

more...
CATEGORY: GENERAL INFORMATION BRANDING 
LEAVE A COMMENT | 0 COMMENTS