(Guelph ON - April 1, 2010) Award winning agency GJA communications welcomes Writer & Account Executive Raechelle Dias to their team.

Since completing her Master’s degree with distinction in Journalism, Dias has been a regular contributor on BBC journalist Jasmine Birtles’s financial website, moneymagpie.com.

VP Planning Director Jon M. De Forest says, “Raechelle’s credentials, both academic and her career experience in journalism, will further enhance the quality of written communications for both our company and our clients.”

Dias is certainly familiar with the impact that online communications is having on business, having written, ‘The Friendly Mortgage Guide,’ published as an E-book. “Business paradigms are shifting, and while it may be uncomfortable, we all need to learn how to embrace and profit from this new virtual world,” she states.

“Companies can no longer ignore the business impact of social and online media, we are thrilled to have a media-savvy online journalist join our team” says Frances Marciniak, President of GJA communications.

In addition to writing, Dias can also add filmmaker to her credit. While living in Australia she wrote and directed the documentary As-Salamu Alaykum: Peace Be Upon You, featuring prominent Australian political activist, Silma Ihram.

“My combination of online writing and public interface experience makes GJA communications and I the perfect fit,” says Dias. “I am particularly excited about helping our clients conquer the still unfamiliar social media terrain.”